If you have already decided to enter the digital world and take your car business to a whole new level, here are some tips from experts in digital marketing so that your brand does not devalue on the digital world, but rather is conducive to exponential growth .
Online marketing is an essential part of your automotive marketing, you must understand that the digital world is dynamic, it is constantly changing, so actions aimed at this type of marketing must be laid out in a strategic plan whose main characteristic is consistency.
- 1. Connect effectively with potential online customers
Many auto dealers or sellers do not know how to turn people who visit your website into potential customers It is necessary, in order to make the conversion, that visitors find themselves with a wake-up call such as filling out a form or subscribing, so it is a good idea to provide them with some valuable content in exchange, such as a buying guide for Cars, or click to get a special promotional offer.
2. Keep your social media pages updated
It is too tiring to try to have presence on all platforms, in all social networks, that is why you should choose only those networks where as a seller you can find your potential customers, the recommendation is to have two and distribute quality content in these.
A page, stagnant or empty social networks, give the perception that the business is in the same circumstances in the real world.
3. Automated marketing
An automated marketing solution can help you keep your pages up-to-date, without having to manually update them all the time.
Another good idea is to schedule posts in social networks in advance so that they are published with a certain periodicity.
Automated Marketing also allows you to store the profile of each customer, store their preferences, their purchase history, among other data, this information will be used to send personalized promotional messages and maintenance reminders at the exact moment, in addition to many Points in question of customer satisfaction.
4. Respond quickly to online comments-
In the same way that you would follow up quickly with a question or customer complaint in person, the same should be done in the virtual world.
- Relate to the customer
It is simpler and cheaper to sell several times to the same customer than to sell one to several times. The best way to keep a client captive is to maintain a relationship with him. The interaction must be bidirectional. Communicating actively with your online customers shows that your car dealership is active and committed to your customers, and that you value the opinions of your customers.
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Content and promotional It is a good idea to give something in exchange for people following you on social networks, this will make them aware of what you do to take advantage of anything that can benefit them, for example, coupons, automotive maintenance tips, Industry, whitepapers, among others.Do not forget to make videos. Videos are some of the most attractive things you can put on your website and social media pages. They are attractive, informative and interesting for their car customers, plus they reach out to more people.
6. Offer Special Marketing Promotions.
Another way to involve customers is through contests or dynamics. You can easily promote your contests, coupons and car sales on your website and on your social media pages.
7. Integral Marketing .
For digital marketing to be functional it must be a joint and congruent effort you must have the same communicational tone in your web, your social networks and in your point of sale. Online and offline marketing should go hand in hand in the same way.