Getting Through The Grind: A Happiness Solution

Entrepreneurship can be difficult at times, but it can also be a really incredible challenge and an amazing journey. I’ve found that one of the things that helps me to get through the day to day grind is to develop a consistent background of happiness that I can rely on when I need it most.

In this post, I’ll talk about how I do that, and a few books that helped me out along the way.

Best Business Books On Happiness

The most important key to staying in a positive mood at work is to develop a mindset that is centered around success. For this point, I am infinitely indebted to The Secret audiobook, which I listened to virtually every day on the way to work for almost a year.

happinessFor me, the process of continuously repeating the ideas Byrne talks about, about setting yourself up for success by managing your thought process and how your day to day thoughts impact the things that happen to you, was really important.

Before that, i hadn’t really placed much emphasis on noticing how I was thinking, but now I am much more aware of my thoughts and can easily recognize when negative thoughts or fears about money or failure begin to creep in.

I highly recommend this book to anyone who wants to develop a success mindset.

The other book I really recommend is Hardwiring Happiness. This book isn’t about success or entrepreneurship, but is one that i think is essential for every entrepreneur and business owner to read. Hardwiring Happiness talks about the neuroscience of what makes us happy and unhappy, and then goes into a series of habits you can develop to trigger more happiness.

For example, it talks about how different chemicals are released into the brain depending on your mood, so whenever you’re depressed or angry your brain releases chemicals that makes it more likely for you to remain depressed or angry. On the other hand, when you’re relaxed and happy, chemicals like dopamine trigger more of that happiness.

Another great tips suggested in the book is to develop a habit of gratitude. Gratitude is an extremely important practice, because it literally trains your brain to look for the good things, rather than to focus on the challenges before you. You can download the Hardwiring Happiness mp3 on

For me, applying these techniques to my auto business has helped me to maintain my focus, set clearer goals and priorities and (I believe) build the business into a stronger position than it was before I began to think in this way.

You might also want to check out more from the UCLA mindfulness institute, which does a lot of research into this subject as well.

Marketing for your car business



success-thoughtsIf you have already decided to enter the digital world and take your car business to a whole new level, here are some tips from experts in digital marketing so that your brand does not devalue on the digital world, but rather is conducive to exponential growth .


Online marketing is an essential part of your automotive marketing, you must understand that the digital world is dynamic, it is constantly changing, so actions aimed at this type of marketing must be laid out in a strategic plan whose main characteristic is consistency.

  1. 1. Connect effectively with potential online customers

 Many auto dealers or sellers do not know how to turn people who visit your website into potential customers It is necessary, in order to make the conversion, that visitors find themselves with a wake-up call such as filling out a form or subscribing, so it is a good idea to provide them with some valuable content in exchange, such as a buying guide for Cars, or click to get a special promotional offer.

2. Keep your social media pages updated

It is too tiring to try to have presence on all platforms, in all social networks, that is why you should choose only those networks where as a seller you can find your potential customers, the recommendation is to have two and distribute quality content in these.

A page, stagnant or empty social networks, give the perception that the business is in the same circumstances in the real world.

3. Automated marketing

An automated marketing solution can help you keep your pages up-to-date, without having to manually update them all the time.

Another good idea is to schedule posts in social networks in advance so that they are published with a certain periodicity.

 Automated Marketing also allows you to store the profile of each customer, store their preferences, their purchase history, among other data, this information will be used to send personalized promotional messages and maintenance reminders at the exact moment, in addition to many Points in question of customer satisfaction.

4. Respond quickly to online comments-

In the same way that you would follow up quickly with a question or customer complaint in person, the same should be done in the virtual world.

  1. Relate to the customer

It is simpler and cheaper to sell several times to the same customer than to sell one to several times. The best way to keep a client captive is to maintain a relationship with him. The interaction must be bidirectional. Communicating actively with your online customers shows that your car dealership is active and committed to your customers, and that you value the opinions of your customers.

One tip you will not find in books or in marketing post, but that will undoubtedly give an incredible boost to your marketing and customer service actions is to check a book called The Happiness Advantage, as its name says, is An unlimited advantage that allows you to learn to live and relate in a new way through a constant positive attitude that is given inside but it is noticeable on the outside, and most important, permeates the way you manage your marketing.

view all available audiobook downloads to leran more about having success thoughts.

Content and promotional It is a good idea to give something in exchange for people following you on social networks, this will make them aware of what you do to take advantage of anything that can benefit them, for example, coupons, automotive maintenance tips, Industry, whitepapers, among others.Do not forget to make videos. Videos are some of the most attractive things you can put on your website and social media pages. They are attractive, informative and interesting for their car customers, plus they reach out to more people.

6. Offer Special Marketing Promotions.

Another way to involve customers is through contests or dynamics. You can easily promote your contests, coupons and car sales on your website and on your social media pages.

7. Integral Marketing .

For digital marketing to be functional it must be a joint and congruent effort you must have the same communicational tone in your web, your social networks and in your point of sale. Online and offline marketing should go hand in hand in the same way.

Improving Sales with Affiliate Marketing

Regardless of the focus of your business, one of the best ways to reach new customers and earn more money online is to create an affiliate marketing programs to promote your website.

In this post, we’ll go through how to get set up with an affiliate marketing income stream for your auto business… or any online business for that matter!

What Is Affiliate Marketing?

marketingIn case you haven’t heard of it, affiliate marketing is the act of earning money through commission based referral programs.

Potential customers find blogs and other websites with valuable information about specific products, or recommendations on how to solve an issue that they’re currently having.

Affiliate marketers, the owners of those blogs and websites, then recommend products to those individuals, and get paid doing it!

The business owners on the other end of that link – the ones from whom the readers are actually buying the product, pays a commission after an affiliate sale is recorded. That means its a great way to have a cash flow positive stream of marketing for your business!

How To Use Affiliate Marketing

Many online entrepreneurs use affiliate marketing as a way to launch their company, and it’s a huge part of the work from anywhere/work from home industry.

Unfortunately, most websites only focus on how to make money with affiliate marketing by promoting programs, and leave the other side of the equation off the table.

Affiliate programs can be just as lucrative, and even more lucrative, for businesses that already have established products or services to sell, either online or off.

There are plenty of great courses out there, including Wealthy Affiliate and Niche Profit Classroom that can teach the details of how to get your individual program up and running.

What Results Can You Expect?

The world of online marketing is, in general, one where you get in what you put out. Don’t make the mistake of thinking that you can simply sign up for an affiliate program with your product and expect to have bloggers banging down your door to promote it.

No. You need to get out there and promote yourself to the bloggers, just as you would to customers. The difference is that every “win” you get with a new marketer can be a huge benefit to your business, since many marketers have networks of thousands of readers, either as consistent traffic to their own websites and/or extensive email lists they could promote your product to.

While it might be slow going to get started, if you’re persistent and have a good offering, then there’s no doubt that you’ll soon be successful incorporating these techniques into your online promotion strategies!

Why Run An Online Car Business?

online businessFor many prospective business owners, there is an important question that needs to be asked before they get started building their business online: what is their motivation for wanting to run an online service, and, specifically, an online car business, something akin to USHIP?

Here are a few of the top reasons.

Ability to Work from Home

The first and often the primary driver for many online business owners is that having a web-based service business allows you to work from home.

This will in turn allow you to be more effective with your day, since you no longer have to deal with the daily commute or inefficient office processes mandated by your corporate governance.

Instead, you can focus all of your time on building your business, which will enable you to achieve more success, faster.

Ability to Set Your Own Schedule

In addition to being able to work from home, running your own website business, especially in the auto niche, allows you to set your own schedule for when to work.

While there is no question that building a business (any business) is going to be a full time effort, the ability to choose where and when you work, and, importantly, when you don’t work, is essential.

Low Overhead

Thirdly, working from home and running an online auto shop means you have extremely low overhead. You no longer have to staff that receptionist full time, just to have someone ready to answer the door in case a customer walks in.

In fact, you don’t have to have an office at all! Outsource many of your tasks, and you can reduce your staffing needs drastically, cutting your fixed costs compared to most offline businesses!

Easy to Scale and Grow

Last but most certainly not least, online businesses are often easier to scale and grow than their offline counterparts.

This is especially true in the auto industry, where you can take advantage of the long tail, and online marketing concept allowing you to cater to thousands of very small, niche searches and customer needs, without needing to worry about your inventory or other logistical issues.

Compare that to a car lot with 100-200 cars on it, and you’ll find you’ll be able to better meet your customers’ needs, which will translate to faster, more sustainable growth in the long run!